{"title":"Agency Oversight","description":"\u003cp\u003eVerify your agency is doing their job\u003c\/p\u003e","products":[{"product_id":"change-history-checker","title":"Change History Checker","description":"\u003cp class=\"MsoNormal\" style=\"margin: 3.0pt 0in 3.0pt 0in;\"\u003e\u003cb\u003e\u003cspan style=\"color: #1a1a1a;\"\u003eProblem it solves:\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 3.0pt 0in 3.0pt 0in;\"\u003e\u003cspan style=\"color: #1a1a1a;\"\u003eBusiness owners paying an agency have no way of knowing if their agency is actually making changes — or what those changes are. This is one of the most emotionally charged pain points in the market. Equally important: if your account is being managed by multiple people, unauthorised changes can cause serious damage without anyone noticing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 3.0pt 0in 3.0pt 0in;\"\u003e\u003cb\u003e\u003cspan style=\"color: #1a1a1a;\"\u003eWhat it does:\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraph\" style=\"text-indent: -.25in; mso-list: l0 level1 lfo1; margin: 2.0pt 0in 2.0pt .5in;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e•\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: #1a1a1a;\"\u003eRuns daily and emails an alert whenever any change is made in the account\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraph\" style=\"text-indent: -.25in; mso-list: l0 level1 lfo1; margin: 2.0pt 0in 2.0pt .5in;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e•\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: #1a1a1a;\"\u003eLogs: who made the change, what entity was changed (keyword, bid, budget, ad, campaign setting), what the change was, and when\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraph\" style=\"text-indent: -.25in; mso-list: l0 level1 lfo1; margin: 2.0pt 0in 2.0pt .5in;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e•\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: #1a1a1a;\"\u003eDistinguishes between human changes and Auto-Applied Recommendation changes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraph\" style=\"text-indent: -.25in; mso-list: l0 level1 lfo1; margin: 2.0pt 0in 2.0pt .5in;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e•\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: #1a1a1a;\"\u003eWeekly summary email of all changes made that week — even if no alerts fired\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraph\" style=\"text-indent: -.25in; mso-list: l0 level1 lfo1; margin: 2.0pt 0in 2.0pt .5in;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e•\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: #1a1a1a;\"\u003eCovers: bid changes, budget changes, campaign status changes, ad additions\/removals, keyword additions\/pauses, negative keyword additions, audience changes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 3.0pt 0in 3.0pt 0in;\"\u003e\u003cb\u003e\u003cspan style=\"color: #1a1a1a;\"\u003eWhy it matters for the agency oversight audience:\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 3.0pt 0in 3.0pt 0in;\"\u003e\u003cspan style=\"color: #1a1a1a;\"\u003eIf you pay an agency £1,000\/month and this script runs for 30 days with zero activity logged, you have documented proof that nothing was done. If activity was logged, you can verify it was sensible. Either way, you know. This is the agency accountability tool.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 3.0pt 0in 3.0pt 0in;\"\u003e\u003cb\u003e\u003cspan style=\"color: #1a1a1a;\"\u003eOutput:\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 3.0pt 0in 3.0pt 0in;\"\u003e\u003cspan style=\"color: #1a1a1a;\"\u003eDaily email alert (only when changes occur) + weekly summary email regardless.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 3.0pt 0in 3.0pt 0in;\"\u003e\u003cb\u003e\u003cspan style=\"color: #1a1a1a;\"\u003eRuns:\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; color: #1a1a1a; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eDaily at 08:00. Weekly summary every Monday.\u003c\/span\u003e\u003c\/p\u003e","brand":"Rise Services","offers":[{"title":"Default Title","offer_id":57781425766664,"sku":null,"price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/6779\/5208\/files\/ChangeHistoryCheckerproductserviceimage_ratio.jpg?v=1778145913"},{"product_id":"agency-audit-report-card","title":"Agency Audit Report Card","description":"\u003cp class=\"MsoNormal\" style=\"margin: 3.0pt 0in 3.0pt 0in;\"\u003e\u003cb\u003e\u003cspan style=\"color: #1a1a1a;\"\u003eProblem it solves:\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 3.0pt 0in 3.0pt 0in;\"\u003e\u003cspan style=\"color: #1a1a1a;\"\u003eBusiness owners have no objective way to assess whether their agency is doing a good job. This script produces a scored audit across 10 dimensions that can be used as the basis for a performance conversation with the agency.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 3.0pt 0in 3.0pt 0in;\"\u003e\u003cb\u003e\u003cspan style=\"color: #1a1a1a;\"\u003eWhat it does:\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraph\" style=\"text-indent: -.25in; mso-list: l0 level1 lfo1; margin: 2.0pt 0in 2.0pt .5in;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e•\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: #1a1a1a;\"\u003eScores the account across: negative keyword coverage, Quality Score levels, impression share, conversion tracking completeness, wasted spend percentage, ad copy freshness, ad strength ratings, budget utilisation, search term review frequency indicators, and campaign structure quality\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraph\" style=\"text-indent: -.25in; mso-list: l0 level1 lfo1; margin: 2.0pt 0in 2.0pt .5in;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e•\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: #1a1a1a;\"\u003eProduces a 1–10 score per dimension and an overall account health rating\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraph\" style=\"text-indent: -.25in; mso-list: l0 level1 lfo1; margin: 2.0pt 0in 2.0pt .5in;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e•\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: #1a1a1a;\"\u003eHighlights the 3 highest-priority improvement areas with specific recommendations\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 3.0pt 0in 3.0pt 0in;\"\u003e\u003cb\u003e\u003cspan style=\"color: #1a1a1a;\"\u003eOutput:\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 3.0pt 0in 3.0pt 0in;\"\u003e\u003cspan style=\"color: #1a1a1a;\"\u003eGoogle Sheets report card. Run on-demand or schedule monthly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 3.0pt 0in 3.0pt 0in;\"\u003e\u003cb\u003e\u003cspan style=\"color: #1a1a1a;\"\u003eRuns:\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; color: #1a1a1a; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eOn-demand or monthly on the 2nd.\u003c\/span\u003e\u003c\/p\u003e","brand":"Rise Services","offers":[{"title":"Default Title","offer_id":57781428125960,"sku":null,"price":79.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/6779\/5208\/files\/AgencyAuditReportCardproductserviceimage_rat.jpg?v=1778146041"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/6779\/5208\/collections\/man-suit-sitting-desk-working.jpg?v=1778137577","url":"https:\/\/riseservices.co.uk\/collections\/agency-oversight.oembed","provider":"Rise Services","version":"1.0","type":"link"}