Opportunities Finder

Problem it solves:

Most accounts have significant growth potential sitting untapped in the data — keywords just outside the top positions, search terms converting but not yet added as keywords, campaigns losing visibility to budget rather than lack of demand.

What it does:

•       Bid gap opportunities: keywords ranking 4th–6th where a modest increase could reach top 3

•       Impression share losses: campaigns where budget or bid constraints are costing visibility

•       Unconverted exact match gaps: high-converting search terms not yet as exact match keywords

•       Ad schedule opportunities: times/days with significantly above-average conversion rates

•       Quality Score improvements: keywords where landing page or ad changes could reduce CPC

Output:

Monthly prioritised action list via email + Google Sheets breakdown.

Runs:

1st of each month.