Agency Audit Report Card
Problem it solves:
Business owners have no objective way to assess whether their agency is doing a good job. This script produces a scored audit across 10 dimensions that can be used as the basis for a performance conversation with the agency.
What it does:
• Scores the account across: negative keyword coverage, Quality Score levels, impression share, conversion tracking completeness, wasted spend percentage, ad copy freshness, ad strength ratings, budget utilisation, search term review frequency indicators, and campaign structure quality
• Produces a 1–10 score per dimension and an overall account health rating
• Highlights the 3 highest-priority improvement areas with specific recommendations
Output:
Google Sheets report card. Run on-demand or schedule monthly.
Runs:
On-demand or monthly on the 2nd.
Everything in this script
- Scans the full account in one run and flags disapproved ads, broken tracking, empty ad groups, and policy issues
- Checks conversion tracking is firing and points out where it is missing or misconfigured
- Surfaces wasted spend hiding in the account, from idle keywords to settings draining budget
- Delivers a single summary report to your inbox so you can act, not dig
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Before you buy
What does it actually check?
It runs a full sweep of the account: ad approval status, conversion tracking health, empty or zero-impression ad groups, structural problems, and common settings that waste spend. You get one clear report covering all of it, so you can see the state of an account in minutes rather than hours.
Does it change anything in my account?
No. The Agency Report Card is read-only. It looks at your account, analyses what it finds, and reports back. It never pauses, edits, or changes a single campaign. You stay in full control and decide what to act on.
Who is this for?
Anyone taking over a Google Ads account or wanting to check the one they have. Agencies run it on every new client. Business owners run it to see what their current agency has or has not done. No technical knowledge needed to read the output.