Monthly Deep-Dive Report

Problem it solves:

Business owners have no month-on-month view of performance and no way to compare against the same period last year. Agencies often provide this but in formats designed to obscure rather than clarify.

What it does:

•       Runs on the 1st of each month covering the previous calendar month

•       Full MoM comparison at campaign, ad group and keyword level

•       Quality Score trends, budget utilisation, top and bottom performers

•       Impression share analysis — where is visibility being lost?

Output:

Email + Google Sheets report with structured tabs.

Runs:

1st of each month at 08:00