Monthly Deep-Dive Report
Problem it solves:
Business owners have no month-on-month view of performance and no way to compare against the same period last year. Agencies often provide this but in formats designed to obscure rather than clarify.
What it does:
• Runs on the 1st of each month covering the previous calendar month
• Full MoM comparison at campaign, ad group and keyword level
• Quality Score trends, budget utilisation, top and bottom performers
• Impression share analysis — where is visibility being lost?
Output:
Email + Google Sheets report with structured tabs.
Runs:
1st of each month at 08:00
Everything in this script
- Pulls a full month of account data in one run
- Runs the data through an AI prompt to write a plain-English performance summary
- Turns raw numbers into a readable review you can act on or send straight to a client
- Saves hours of manual reporting every month
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Before you buy
What does the summary look like?
A clear, written rundown of how the account performed over the month, in plain English rather than a wall of figures. It covers the headline numbers and what they mean. You can act on it yourself or forward it to a client as a monthly update with little editing needed.
Does it replace my own reporting?
It does the heavy lifting. Instead of pulling data and writing up a month from scratch, you get a drafted summary in minutes. Most people use it as the backbone of their monthly report, then add their own notes on top. It saves the hours, not the judgement.
Can I send this to clients?
Yes, that is one of the main uses. The summary is written in plain language, so it works as a client-facing monthly update. Give it a quick read, add anything specific to that account, and send. It turns monthly reporting from a chore into a quick review.