RSA Asset Performance Report

Problem it solves:

Responsive Search Ads can have up to 15 headlines and 4 descriptions but Google only shows performance ratings. Without a systematic export, it is impossible to know which specific messages are driving clicks and which are being ignored.

What it does:

•       Exports every headline and description across all RSAs to Google Sheets

•       Shows impression share, click rate and performance rating per asset

•       Identifies the highest-performing messages — what is resonating with your audience

•       Flags pinned assets that may be limiting Google's ability to optimise combinations

•       Highlights assets rated Poor that should be replaced

Output:

Monthly Google Sheets report with full asset performance breakdown.

Runs:

1st of each month.