
RSA Asset Performance Report
Problem it solves:
Responsive Search Ads can have up to 15 headlines and 4 descriptions but Google only shows performance ratings. Without a systematic export, it is impossible to know which specific messages are driving clicks and which are being ignored.
What it does:
• Exports every headline and description across all RSAs to Google Sheets
• Shows impression share, click rate and performance rating per asset
• Identifies the highest-performing messages — what is resonating with your audience
• Flags pinned assets that may be limiting Google's ability to optimise combinations
• Highlights assets rated Poor that should be replaced
Output:
Monthly Google Sheets report with full asset performance breakdown.
Runs:
1st of each month.
Everything in this script
- Pulls asset-level performance from every responsive search ad in the account
- Shows what Google rates Best, Good, or Low for each headline and description
- Tracks Ad Strength per ad so you know which ads need work
- Flags the underperforming copy to swap, in one report ready to share with clients
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Before you buy
What does asset-level performance mean?
Google rates each individual headline and description in a responsive search ad as Best, Good, or Low. Most people never see this detail. The script pulls it out for every ad, so you know exactly which lines are pulling their weight and which are dragging the ad down.
How does this improve my ads?
You stop guessing. Instead of rewriting whole ads blind, you see the specific headlines and descriptions Google rates Low, swap those, and keep the strong ones. It turns ad copy from guesswork into a clear list of what to change next.
Will it work across all my campaigns?
Yes. It reports on every responsive search ad in the account, across all campaigns and ad groups, in one export. You get a full picture in a single report rather than checking ads one at a time inside the interface.