Weekly Performance Report

Problem it solves: Most business owners check their Google Ads account once a month at best. By the time they notice a problem, hundreds of pounds have been wasted. This script brings the account to them every Monday morning without requiring them to log in.

What it does:

• Emails a clean summary every Monday of the previous 7 days
• Covers spend, impressions, clicks, CTR, CPC and conversions
  
• Compares against the prior week — shows direction of travel at a glance
• Flags any campaign with a significant week-on-week change

Output:

Email to configured address. Optional Google Sheets log.

Runs:

Every Monday at 07:00